To celebrate the new year, Chanel has unveiled a new installment of its “Coco Crush” collection. The fresh goods are perfect for every occasion, highlighting a merger between strength and femininity, the ultimate power move for women who refuse to blend in.

C’est pas l’accessoire parfait, c’est l’accessoire révolutionnaire!

For the first time, the collection incorporates intense rubies, adding a vibrant touch to the already iconic and adored quilted design. The vibrant scarlet stone embodies the brand’s spirit of free expression, allowing wearers to play with colors while preserving lightness and versatility. 

“Coco Crush” stars Blackpink’s Jennie Kim alongside Amelia Gray and Mona Tougaard, some of the biggest fashion icons of the moment. The 26 new designs include rings, earrings, necklaces, and bracelets ready to be paired and worn out on the town. These new designs are here to turn heads and break rules.

The collection embraces the allure of layering. For example, one can delicately stack a C-shaped pendant (or add 3 more and spell out C.O.C.O.) with the matching bracelet, adorned by 18-karat gold rings and hoops, for the effortless but curated look we all secretly strive for.