Directed by Jonathan Anderson and photographed by Gray Sorrenti, the campaign stars global ambassador Yang Mi, joined by Greta Lee, Josh O’Connor, and Stéphane Bak in scenes shaped by quiet, mundane gestures.

The collection leans into fresh silhouettes that maintain functionality, combining intricate tailoring and fluid drapes with materials like leather, faux fur, and grained calfskin. The palette shifts between yellows and muted grays, creating contrast. Signature bags such as the Puzzle, Madrid, and Roll-top are reworked in new colors and materials, while the Ola bag, with its distinct frill, adds eccentricity to the mix.

Photography by Gray Sorrenti

Bathed in amber light, the setting is elusive and fitting for LOEWE’s knack of making warped proportions look sublime. Reflections flicker through every frame, in windows, on glass, and across passing greenery. This self-contained world draws us into the brand’s constellation, where who you are and who you’re playing are always overlapping.

FW25 pre-collection launches in stores and on loewe.com on May 29. For more information go to loewe.com

Photography by Gray Sorrenti