Charli D’Amelio Is The Face of Prada’s Latest Campaign

The TikTok queen wears Prada with her crown.

Charli D’Amelio was just unveiled to be the face at the center of Prada’s latest Prada Linea Rossa fall/winter 2022 collection.

The influencer, mogul, and current ‘Dancing With The Stars’ contestant is the main feature of the chic outer and activewear collection. D’Amelio has been seen sporting their new puffer jacket, form-fitting nylon top, and leggings across personal posts and promotional photos from Prada.

The Prada Linea Rossa fall/winter collection is meant to keep you active and warm anywhere from snowy mountains to chilly cities. The clothes are chic yet functional, stylish yet allows high-performance movement and exercise.

The collection stays true to Prada’s minimalist aesthetic as the pieces for both men and women come in almost exclusively black and white, all with accents of red that perfectly contrast the monochrome designs. Despite the overwhelmingly black and white selection, there are some brown-colored pieces, as well as a pair of blueish purple sneakers in the men’s department.

The clothes draw lots of design inspiration from winter sports, especially the streamlining and padded protection of skiwear. However, unlike most skiwear, it is also perfectly translatable to city living. That’s because it mixes nylon, techno-knit, and Prada Extreme-Tex, which are designed for fluctuating temperatures and the demands of the everyday.

Beyond clothing, the fall/winter collection also contains a pair of Prada skies for when you want to fly down the slopes dripping in designer.

This isn’t the first time Charli D’Amelio has been associated with Prada. The TikTok queen has been a fan of the brand since her launch into stardom, having gone to some of their fashion shows on behalf of the brand. Even publicly documenting going to her first ever fashion show ever in 2020 on social media, which happened to be the Prada show in Milan.

The collection is now available for purchase on Prada’s website, and because Charli is the face, the internet buzz has already started.

Discover More