Charli XCX Stars in Marc Jacobs' New Eyewear Campaign

Charli XCX Stars in Marc Jacobs' New Eyewear Campaign

The pop star dazzles in the new video previewing Jacobs' upcoming line of '70s inspired shades.

The pop star dazzles in the new video previewing Jacobs' upcoming line of '70s inspired shades.

Text: Rayne H. Ellis

Looks like sitting front row at the Marc Jacobs Spring 2018 runway show was a bit of foreshadowing. Charli XCX is the new face of Marc Jacobs's SS18 Eyewear collection, and she's serving '70s looks a la Cher.

The collection, available now, is a far cry from the tiny lens fad that has taken over the fashion scene ever since Kanye declared the large lenses a thing of the past. In fact, these new lenses are massive and colorful. In the campaign video, Charli saunters down a glamorous dusty street in bold prints, skips down a motel corridor in vibrant red, and deadpans the camera in sequins—all while flaunting the new eyewear line. Watch the video below.

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