Gucci’s Chime for Change Partners with AAPF to Launch #SayHerName Zine

Gucci’s Chime for Change Partners with AAPF to Launch #SayHerName Zine

Gucci’s Chime for Change Partners with AAPF to Launch #SayHerName Zine

Explore multimedia works in the Say Her Name Zine now.

Explore multimedia works in the Say Her Name Zine now.

Text: Juliana Bakumenko

A phrase that you may have heard at protests against racial inequality or throughout social media in awareness posts and campaigns, #SayHerName is beyond a hashtag, it's a social movement.

Launched by the African American Policy Forum, or AAPF, and the Center for Intersectionality and Social Policy Studies in 2014, #SayHerName raises awareness for the countless Black women and Black girls, often overlooked, who have been victims of racist police violence. Now, CHIME FOR CHANGE, the global gender equality campaign launched by Gucci, has partnered with the AAPF on a special edition CHIME Zine to promote the movement. This zine edition centers Black women and girls in the discussion on gender-based violence, ensuring that their stories are heard, known, and never forgotten.

Led by guest editor Kimberlé Crenshaw, a professor, civil rights advocate, co-founder and executive director of the AAPF, this issue calls on the global community to join in the Say Her Name movement. The movement has recently been tied to the murder of Breonna Taylor, a young EMT, fatally shot in her own home by three police officers. Breonna Taylor's tragic death has shed further light on the racist ideology and practices that America's criminal justice is based on, as it has been over six months since her life was taken and none of the officers involved in her death have been held accountable. The partnership between Chime and AAPF to promote the Say Her Name movement comes at such an important time because Black women need their stories heard, they need justice, and their families need support.

Curated by Crenshaw, this special edition zine includes written works, photographs, and other multimedia pieces that explore the meanings and intersections of race, gender identity, mental health, socioeconomic status, and much more. This creative outlet is a powerful mode of expression for many, and strives to foster a community that continues to uplift and cherish the voices of Black women and girls.  

"Few people know the level of violence and cruelty that Black women experience. As such, the crux of our promise is to bear witness to these everyday experiences and bring to light the voices of those that live in the shadows. This issue of the CHIME Zine is an ode to all Black women — demonstrating that there is no one story that rises above, no family grief that is more important than another's, and no demand for justice that rings louder than the rest. This equal footing, and the solidarity that comes from it, is the glue that holds the #SayHerName community together. The story of the whole is the story we want to tell. Say. Her. Name." - Kimberlé Crenshaw. 

Download the issue here.

Credits: Photos Courtesy of Chime for Change

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