Chloé Premieres a Feminine Eco-friendly Collection at Paris Fashion Week

Gabriela Hearst kicks off a design legacy at Chloé with an unforgettable first collection.

Paris: the city of love, light, and Chloé. The French fashion house today debuted their newest FW 2021/22 collection with a runway show in the dreamy atmosphere of Saint-Germain-des-Prés. In a digital Paris Fashion Week presentation, models hit the cobblestone streets clad in 70s bohemian attire that remains authentic to the vibe of previous collections, but is refreshed with the flair of new designer, Gabriela Hearst.

Maxi silhouettes took center stage through a variety of fashion avenues from shearling coats to sweater dresses. The drapey fabrics are enlivened by flowing movement. Chloé’s youthful spirit shines through this collection of looks that range from relaxed-day-off to working-girl-of-our-dreams. Stripes on stripes on stripes are spotlighted in natural hues of earth brown, clay orange and oxblood maroon. It-girls everywhere are taking notes on Chloé’s oversized style, which brings us to our next important announcement…

Trend alert! According to the latest Chloé release, the humble poncho is making its high fashion comeback. We couldn’t take our eyes off the cape-like outerwear that traipsed down the Parisian street in variations of length, neckline and color. The shearling-lined poncho makes a cozy arrival while its puffer coat neckline couterpart (coined the “puff-cho”) is a breath of fresh, streetwear-y air, on par with Hearst’s modernizing expertise. 

The Uruguayan-born American fashion designer, onboarded just months ago, offers an international perspective on what’s “hot” and what’s “not”. Number one on the “hot” list: environmentalism. Hearst spearheads the new ecofriendly ethos of Chloé and promises to lessen the brand’s impact on global climate. According to the designer, this latest collection is four times more sustainable than last fall’s collection thanks to the ingenious utilization of recycled yarns. Not too shabby for a first collection, we must say.

After this runway show of empowering feminine energy and Earth-saving sustainability, we at V are already looking forward to how Hearst continues to update the old at the storied French fashion house.

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