“I do enjoy glamour,” says a radiant Chloë Sevigny, hypnotically staring us down in Jimmy Choo’s Spring 2025 campaign film. With the Academy Award-nominated actress as the campaign’s heart, Sevigny is seen in a simple setting, dripped in Jimmy Choo—an alluring tan trench, mirrorball paillette-covered sling-back heels, and obscure oversized elusive black glasses. 

Envisioned by Paris-based directors Ezra Petronio and Lana Petrusevych, the fashion house’s newest collection, Hyper Glamour, is an exploration of the ’00s’ unforgivingly feminine energy. The BON BON bag, a drawstring bucket bag with a bracelet handle, and the ISA mule, a minimal pointed pump, debut their comeback as Jimmy Choo cult classics. 

Sevigny is undeniably influential—she is the culture. The actress, known for her celebrated performances in films such as Kids and Boys Dont Cry, takes on her latest role as the face of Jimmy Choo’s newest Spring campaign with ease and poise. The 2000s style maven embodies the essential essence of the Jimmy Choo woman: refreshingly playful and intrinsically chic. Her carefree spirit is alluring, but her sophisticated, nonchalant charisma keeps you wanting more. 

“To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way,” says Sevigny, “exploring the emotion of the product, how it makes you feel as much as how it makes you look.” 

Sevigny is not new to Choo however, the Jimmy Choo SS16 campaign star is also well acquainted with the IXIA drop heel pump, as the classic heel has accompanied her on the red carpet before—a testament to just how harmonious the fashion house and the icon work in tandem. 

The Spring 2025 collection is available now at jimmychoo.com and Jimmy Choo boutiques worldwide.