Following a runway collection rooted in emotion, folklore, and craftsmanship, Chloé has unveiled its Winter 2026 campaign, offering a visual continuation of Creative Director Chemena Kamali’s evolving vision for the French fashion house. Shot by renowned photography duo Inez and Vinoodh, the campaign moves away from traditional studio imagery. Instead, it places its heroines within sweeping coastal landscapes where nature becomes as expressive as the clothes themselves.

The campaign stars Raquel Zimmermann, Jacqui Louise, Thalita Ferreira, and Sarah Isaksen, whose presence reflects Kamali’s ongoing exploration of femininity through authenticity rather than perfection. Rather than portraying the women as isolated figures, the imagery captures them as a collective, walking through windswept cliffs and wildflower-covered fields. Their relationship with one another and with the surrounding landscape creates a narrative of freedom, instinct, and shared experience.

The Winter 2026 campaign carries the collection’s vision beyond the runway, placing flowing silhouettes, intricate ruffles, and artisanal craftsmanship within dramatic coastal landscapes. Rather than serving as a backdrop, nature becomes part of the narrative, with wind, light, and open horizons highlighting the collection’s sense of freedom and emotional connection. Bold shades of scarlet, emerald green, and cobalt blue stand out against the rugged scenery, creating imagery that balances romance with strength.

Drawing on folkloric influences and the emotional significance of clothing, it presents fashion as something deeply connected to memory, instinct, and the natural world, reinforcing Chloé’s modern vision of femininity.

Courtesy of Chloé