“I started Chloé because I loved the idea of couture but found the concept a little out of date, a little artificial. A thing of beauty and quality should be seen on women in the streets,” Gaby Aghion said in an official press release.

Chloé SS26 explores a new couture without rejecting the brand’s original DNA. This collection tailors to the new Chloé buyer and what they would wear. Chemena Kamali, the creative director of Chloé, wanted to retain structure while still being unconstrained, have form without being rigid, and remain effortless while still having a silhouette.

The first Chloé collection from the 1950s was inspired by a silhouette without relying on the typical lining and boning. That collection was light without losing craft, inspiring the “Entre Deux” collection of today, something between couture and ready-to-wear pieces.

“For me, this became about merging the grandeur of couture-inspired techniques with the most ordinary of cotton poplins. Stripping back all but the essential, simple, “poor” fabrics and giving them shape through draping. Redrawing floral archive prints from the 1950s and 1960s. Reworking outerwear archetypes in light swathed cottons,” Kamali said.

Full of florals, femininity, soft silhouettes, and ruffles, this collection does exactly what Kamali wanted and meets the customer where they are, while still keeping Chloé the brand that audiences have always adored.