Christopher John Rogers Releases a Creative Spring 2021 Campaign

Christopher John Rogers Releases a Creative Spring 2021 Campaign

Christopher John Rogers Releases a Creative Spring 2021 Campaign

Available for pre-order on their newly established e-commerce site!

Available for pre-order on their newly established e-commerce site!

Photography: Alexander Saladrigas

Text: Juliana Bakumenko

While we missed the award-winning designer and brand at virtual fashion month for Spring/Summer 2021, Christopher John Rogers has been teasing us with an upcoming collection through social media, and we're so lucky it's finally been announced.

If you've ever searched for CJR and wondered where you could score pieces of your own, (yes, we've been there, too), the e-commerce site is officially live! Announced in tandem with the brand's first-ever seasonal campaign for the Spring 2021 collection, you can find Fall/Winter 2020 runway images on-site and already begin to pre-order the latest one for Spring.

The site was created along with Design Studio Sauras + Garriga, with whom the brand previously collaborated with on the set for the FW20 show. In warm, inviting hues, the site reflects the color scheme of CJR's Spring collection, with an intimate Journal section of the site, where you can explore some of the designer and the brand's favorite works of art.

With an artful, explosively colorful campaign, honoring both the hard-working team behind the garments, all of whom are rocking face masks, and the expressive model, Aida Blue, Christopher John Rogers' Spring 2021 collection is a signal of hope. Capturing team members in action, making sure the model looks just right, the campaign is a reference to fashion photographer Richard Avedon's iconic behind-the-scenes images. It's also a loving display of appreciation for all those who contribute to the hard work of creating a collection, and this campaign expertly shows how well all that hard work can pay off. With daring cuts, exaggerated silhouettes, and eye-grabbing patterns, the collection is gorgeous and exciting, but also reminds us of the importance of having fun. The brightness, the creativity emanating from the collection, evident in the campaign images, makes the viewer feel a sense of lightness and optimism, even as we all struggle with a tough reality in the world. Christopher John Rogers gives us exactly what we need right now in the most beautiful way.

Pre-order the collection from now until midnight, November 1st, or just stop by to explore the amazing new site, at www.christopherjohnrogers.com.

Credits: Images Courtesy of Christopher John Rogers

UP NEXT

Netflix Drops Trailer For "Selena: The Series"
“With this series, viewers will finally get the full history of Selena, our family, and the impact she has had on all of our lives."