The brand opens massive new location in New York City.
The brand opens massive new location in New York City.
Text: Jacob Seferian
Chrome Hearts—luxury lifestyle brand toted by the likes of Lady Gaga and Rihanna—has announced the opening of a new flagship location in New York City, which will feature custom furniture and a much anticipated collection in collaboration with supermodel Bella Hadid.
The 16,000 square-foot building will be stocked full of never-before-seen interior designs, as well as all your brand favorites. “We wanted to actualize & extend our world and share the ‘at home’ feeling we’ve cultivated over decades,” say Laurie Lynn and Richard Stark, founders of Chrome Hearts. Located in the West Village (755 Washington Street), the brand's industrial take on high fashion is sure to stand out amongst a neighborhood inundated with boutiques hocking softer aesthetics.
The new location will also feature a corner entirely dedicated to the new Bella x Chrome Hearts collection, which if Hadid's teasers on Instagram are any indicator, is sure to be amazing.
Credits: Photo; Bella x Chrome Hearts Instagram.
