Ciara Hits Us With a "Dose"

Ciara Hits Us With a "Dose"

Celebrating Halloween with Bacardi, Ciara caught up V and chatted about her new video and what to expect from her forthcoming album.

Celebrating Halloween with Bacardi, Ciara caught up V and chatted about her new video and what to expect from her forthcoming album.

Text: Brandon Tan

On the eve of Halloween, Ciara took to the stage to perform at Bacardi’s "Liberate Your Spirits" party in Brooklyn. She treated the masqueraded audience to an iconic performance of hits, from her career-launching “Goodies” to her more recent bop "Level Up". Also riding on the high of her newly released music video for “Dose,” there was much reason to celebrate.

Born in Austin, Texas, but calling Atlanta home, Ciara presents the video as a sort of dedication to the latter mentioned city. Shot in the gymnasium of a local school, with a special appearance from the mayor of Atlanta herself, Keisha Bottoms, "Dose" really is an anthem of hometown glory. Not only that, but it’s also the artist’s directorial debut, dubbing the singer, dancer and now, director, a triple threat.

V caught up with Ciara to chat about her newest single "Dose" and what to expect from her new album scheduled to release in the coming months. Watch the video here!

Happy Halloween! Tell us about your look for the Bacardi party.

Tonight I am Nakia from Black Panther so it's going to be a fierce night. My costume was designed by The Blonds. What I dress up as usually depends on the theme of the night.

And congratulations on the Dose music video, it's so major. Tell us about the direction of the video and the significance of the different people that are introduced throughout it.

I wanted to bring everyone back to their school pep rally days. NOLA was the style of dance and the marching band, and everyone that was part of the video brought some of the most amazing moves that are in pop culture right now. I wanted to embrace and celebrate these talented women.

Going back to my hometown of Atlanta was amazing and having the Mayor of Atlanta Keisha Bottoms there was a really special moment. She is truly a groundbreaking woman!

I also love your look in the video, who came up with the fashion?

I give huge credit to my choreographer Jamaica Craft who showed me cool references of Flo Jo and Sheila E which is where I drew my inspiration.

Lest it be forgotten, this is also your directorial debut, you're a triple threat! What was it like for you to put these different creative disciplines into conversation together?

It was a dream come true. I felt like I was growing in the process. There is no better feeling than fulfilling your creative fantasies.

What has been the most challenging part of maintaining your amazing career? And the most rewarding part?

The most challenging part of maintaining it all is being able to hold on for the rollercoaster ride of life from balancing family and making time for everything else. The most rewarding part is actually being able to do it all.

Can you identify a single moment that changed your career?

The first song of my career, “Goodies,” was game changing. Winning a GRAMMY was another really defining moment.

Right, and you’re still dropping major tracks. Most recently, the “Level Up” challenge really blew up--where did it come from?

Level Up was inspired from my life journey. It was so much fun creating it. To Level Up is to be the best version of yourself and to always make sure you’re getting what you deserve and desire out of life!

Let's touch upon some of your new music. What can you tell us about the new album you've been working on?

This album is everything I’ve hoped for. I have the same feelings I have back when I released my first album and I can’t wait for the world to hear more. I’m really excited to continue taking my fans on this journey with me. To see the world react to Level Up and Dose the way they have has been so inspiring to me. I can’t wait to keep going on this journey together.

Credits: COVER IMAGE COURTESY OF BACARDI

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