Coach Captures Vintage Americana With Pre-Fall Campaign

Coach Captures Vintage Americana With Pre-Fall Campaign

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Coach Captures Vintage Americana With Pre-Fall Campaign

The campaign stars Hari Nef, Dree Hemingway, and Rickey Thompson.

The campaign stars Hari Nef, Dree Hemingway, and Rickey Thompson.

Text: Lauren Gruber

As the weather gets warmer and restrictions start to ease, the American summer serves as a symbol of hope for sunnier days ahead. For the brand's pre-fall collection, Coach taps the talent of Hari Nef, Dree Hemingway, and Rickey Thompson to embody the season's essence of freedom.

A backdrop of wide-open prairie outside Los Angeles emphasizes the collection's all-American spirit, a melting pot of hazy florals, vintage denim, and sporty elements. A patriotic palette is a clear theme throughout, lending to the collection's nostalgic quality. The collection stirs up memories of family Fourth of July celebrations and summer roadtrips, with hand-embroidered heritage knitwear, breezy dresses, and outerwear in Western-inspired leather and chambray.

Affection for a bygone America is evident in the debut of Coach Originals Quilties, a series of vintage-style handbags in buttery soft napa leather and goldtone hardware that capture the brand's longstanding heritage.  Comforting hues — shell pink, seafoam, and pale chartreuse — harmonize with darling floral and chambray Coach motif.

Each piece in the collection is thoughtfully curated to evoke a deep sense of sentimentality for the American West's carefree spirit. Through the sun-soaked California fields and palpable amity between Nef, Hemingway, and Thompson, Coach's campaign offers a vision of the American dream.

Credits: Images by Max Farago

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