Coach Create, the New Design-It-Yourself Experience For Customized Bags

Coach Create, the New Design-It-Yourself Experience For Customized Bags

This is customization on a new level.

This is customization on a new level.

Text: Mia Solkin

In his short tenure at Coach, Stuart Vevers has ushered in a new lease of life for the all-American heritage brand that’s been steadily making waves on the fashion forefront with clothes that feel fresh, wearable and youthful. Each season, Vevers's collections emerge with a decidedly modern nonchalance that embodies the creative director’s playful approach to craftsmanship. Now, the brand’s famous craftsmanship bags and details are being taken one step further with Coach Create.

Fashion fans alike of the brand are now able to stop by the store—or visit online—to personalize, embellish and monogram bags as well as small leather goods one can instantly dream up. Leather roses, nostalgic pins, and prairie rivets are just a few of the items to incorporate into your newfound appreciation for designing leather goods. While opting to create your dream item online has benefits—in part to winter blizzards—the in-store experience is one that should not be missed. Once inside, customers can watch their items come to life at a customization bar where a Coach Craftsman guides them throughout the process—choosing feathers, fonts and unique finishing touches.

Coach Create is now available in-store and online. Click through the slideshow to see how the bag of your dreams can come to life.

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