Directed by renowned filmmaker Colin Tilley, the campaign unfolds like a short film, spotlighting how a single sneaker can move with you across different moments in life. Inspired by cross-training shoes from the late ’80s and early ’90s, the Soho Sneaker features a sleek, low-cut silhouette crafted from smooth leather, suede, and canvas, and is available in a range of classic shades.

From the court to backstage, from the racetrack to city streets, it captures spontaneous, unscripted moments that reflect the sneaker’s versatility. In one scene, musician Audrey Nuna uses it to prop open a door for a friend; in another, college basketball player Tahaad Pettiford spins it on his finger with the same ease he handles a basketball.

Courtesy of Coach

Also included in the campaign are model Giovanna Ramos, WNBA star Satou Sabally, and NASCAR driver Toni Breidinger. Each of them known not just for their accomplishments, but also for how they carry themselves. Together, they reflect the brand’s purpose, The Courage to Be Real. A celebration of authenticity, self-expression, and the freedom to show up as your full self.

The message is simple: one sneaker worn by distinct individuals transforms an everyday object into something personal that is shaped by the lived experiences of those who make it their own.

Courtesy of Coach