Cooler temps are just around the corner, and Coach is ushering in the new season with a celebrity-packed Fall 2021 campaign. Starring Coach Family members Jennifer Lopez, Michael B. Jordan, Kōki, and Jeremy Lin, the new campaign highlights moments of unexpected joy that are only possible when friends and communities come together. After more than a year of canceled plans and missing family, Coach’s campaign is more than welcome.

Photographed by Renell Medrano, the story introduces Coach’s Fall 2021 collection, including new Tate and Soft Tabby bags, a reintroduction of its Rogue bag, and the Hitch Backpack. The collection also includes leather jackets, silk scarves, shearling coats, and loafer pumps, all inspired by Coach Creative Director Stuart Vevers’ new vision for the house and in collaboration with the American outerwear brand Schott.

“When you’re with friends, possibilities are endless,” said Lopez about the campaign. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”

Coach worked with stylist Olivier Rizzo to paint a scene in cities around the world. The campaign features outdoor block parties with real communities, including The Hurricane Jumpers, a Miami-based jump-rope team, and an Afro-Cuban jazz band Miguel Cruz and Sugarcane. The scenes also feature Jeremy Lin’s closest college friends Kheaton Scott and Nathan Liu, and students from Dream It Real, Coach’s in-house effort helping break cycles of inequality by empowering younger generations through higher education. 

“The Fall collection is inspired by our present and our future––by what we’ve learned and where we are going,” said Vevers. “It’s a story about friendship and the way our loved ones inspire, support and shape us, and the excitement we feel about spending time together again. Comforting, nostalgic and tactile, it celebrates the sense of possibility and joy found in connection.” 

“The idea of being amongst friends means being around people you’re comfortable with,” said Jordan. “People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive.”