Coach has launched its fall campaign rooted in optimism and a sense of adventure. The brand’s campaign images spark a sense of play and opportunity portrayed by their global brand ambassador, Elle Fanning. New ambassadors of the brand are featured and include Soyeon, the Korean rapper, as well as Japanese artist Lilas. 

The brand’s bags can be seen in the nook of an ambassador’s arm or worn on their shoulder in autumnal tones, like deep olive, rich browns and bold reds. The campaign leans into the change in seasons through its natural setting with models pictured in the trees. The brand’s Tabby, Brooklyn, Bleecker and Empire bags are shown, amongst others. In addition to a variety of bags, the brand’s white Soho Sneaker is featured. 

The campaign’s film stars Elle Fanning in a story about reconnecting with our childhood selves and embracing the courage to embark on new paths. 

“Our consumers inspired us to tell this story, a story about reclaiming the courage we had in childhood to pursue new adventures without fear and explore all the sides of who we can be,” says Coach Chief Marketing Officer Joon Silverstein. “We believe it’s a message with universal resonance.”