COACH RAVES ON WITH YETI OUT
This story on Coach x Yeti Out first appears in V119, our Music Issue featuring Lizzo. V119 is available for sale! Known for blockbuster Victorian-with-an-edge, designer Stuart Vevers relived his acid-house roots for a flashback-inducing team up with the U.K.-born, China-based DJ bros of Yeti Out. V You all came up in the U.K. alt-dance […]
This story on Coach x Yeti Out first appears in V119, our Music Issue featuring Lizzo. V119 is available for sale!
Known for blockbuster Victorian-with-an-edge, designer Stuart Vevers relived his acid-house roots for a flashback-inducing team up with the U.K.-born, China-based DJ bros of Yeti Out.
V You all came up in the U.K. alt-dance scene. Did that figure into the collab?
Stuart Vevers I grew up in Carlisle in the north of England and would travel to Manchester to go out. I was still at school and just discovering nightlife; it was all just super exciting. That’s really when I started becoming interested in fashion — making looks to wear out, with the help of my super cool grandmother!
Arthur Bray of Yeti Out Stuart went to The Hacienda, and we frequented [indie label turned club] Paradise Factory. But we were all influenced by acid house.
Tom Bray of Yeti Out Some call it a rave or “Madchester” look but back then it was just what kids wore going out: We’d wear Members Only or track jackets, graphic tops and trainers.
V How did the collab come about?
SV When we decided to show our Pre- Fall collection in Shanghai, I visited to get a feel for the city. I was struck by the art scene and how modern and youthful it felt, so I started researching local creatives, people from different fields. I loved the graphic language of Yeti Out, so we reached out about Pre-Fall.
AB In London in the early ‘00s, we were obsessed with Coach print, which we’d use to customize our Evisus and AF1s.
Eri Ali of Yeti Out If you could get your hands on vintage Coach, you’d be a standout in the club.
TB We also knew of Stuart’s past collaborations with the iconic L.A. nightclub The Viper Room, so knew it’d be cool to work with him for Coach’s Shanghai debut.
V Did you adapt the acid house aesthetic for Shanghai?
AB We’ve been making flyers for years that pull inspiration from the graphics of old-school acid house and drum-and- bass flyers. When we started making merch for ourselves, [and later with Coach], these graphics naturally made their way onto the apparel.
EA We tweaked the acid house smiley-face and added elements of the Yeti Out logo, as well as Chinese characters to give a nod back to [our heritage].
TB It’s been cool to connect [influences] in music and fashion on multiple levels.
COACH 1941 COATED CANVAS SIGNATURE REXY BY YETI OUT ($750, AVAILABLE MAY 15 AT COACH.COM)
