Selena Gomez Stuns in Coach’s SS18 Campaign

Selena Gomez Stuns in Coach’s SS18 Campaign

Selena Gomez Stuns in Coach’s SS18 Campaign

The superstar and the classic brand are teaming up once again.

The superstar and the classic brand are teaming up once again.

Text: Emma Blanchard

Selena Gomez makes a stunning return to Coach for the launch of their Spring 2018 collection. For the sultry new campaign, Coach called upon the talents of photographer Steven Meisel,  makeup artist Pat McGrath and stylist Karl Templer to bring creative director Stuart Vevers's vision to life. “Creative Director Stuart Vevers makes New York feel like a town, a real community,” Gomez said in a statement to Billboard. “It just feels like this is where the brand really lives." Vevers himself added, "Whilst Selena has a warmth that’s special -- there is also an authenticity and realness to her that brings the campaign to life.”

Gomez, who returns as the face of Coach for her second campaign, is pictured in gorgeous images as well as a short film featuring her new single "Wolves" featuring Marshmello. The campaign as a whole is based around a quintessential New York loft with a stunning skyline view, where Gomez elegantly poses on the fire escape. With the city that never sleeps as her backdrop, Selena brings a newfound energy and sultriness to the brand while still embodying classic Coach vibes.

Check out the stellar new video and image below!

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