Coach Takes FW18 Show to the Woods

Coach Takes FW18 Show to the Woods

Creative Director Stuart Vevers added a spooky edge to Coach's traditional style for the line's newest ready-to-wear line.

Creative Director Stuart Vevers added a spooky edge to Coach's traditional style for the line's newest ready-to-wear line.

Text: Rayne H. Ellis

Coach has never been a brand that apologizes for being itself. The idiosyncratic command of leather, frills, ruffles, and tassels are what set the line apart from its competitors. In his fifth year as creative director, Stuart Vevers demonstrated his handle over the brand's tradition by breaking all of the rules — and none of them at the same time. There was not a pastel in sight.

Romantic tones of burnt orange, brown, beige, and black ruled the Fall 2018 ready-to-wear line, but the real star was the atmosphere. Models walked on a dimly lit dirt and leave-strewn path surrounded by Tim Burton-esque trees through a thin fog. The typical Coach dress silhouette was vamped up by textured swatches of suede and velvet, while the leather jackets were a 90s take on cowboy couture. Scroll through the slideshow to take a peek at the collection.

Credits: Images courtesy of Vogue Runway

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