Coach's New Pop-Up Will Heighten Your Senses

Coach's New Pop-Up Will Heighten Your Senses

The pop-up is set to become the psychedelic carnival of your dreams.

The pop-up is set to become the psychedelic carnival of your dreams.

Text: Tess Garcia

From June 15-17, 107 Grand Street in SoHo will offer guests an interactive experience titled Life Coach, a pop-up boasting four interactive spaces including tarot readings, games, art, DJs, and live performances.  According to the brand, the goal of Life Coach is to “lead guests on a journey of self-discovery" with personal sessions available with top astrologers, tarot readers, and mystics.

The neon-lit storefront will feature classic Americana references, Coach iconography, and psychic symbols, while room one will mimic a New York subway station, complete with blank walls upon which guests may unleash their inner creative. The subway station will be followed by a fairground scene full of carnival games, and finally, a “mystical forest.” Set designer Simon Costin, who has worked with the likes of Givenchy and Martin Margiela, has incorporated elements of whimsy into each area for the ultimate sensory experience.

Visitors may book appointments in advance here, though walk-ups are also welcome. Admission is free.

Credits: PROMO IMAGE COURTESY OF COACH.

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