On Monday, Coach launched their annual Pride Campaign, this year featuring prominent LGBTQIA+ influencers and Hetrick-Martin Institute youth. The brand has been long committed to supporting LGBTQIA+ people – this year marks the 10th year of partnership between the Coach Foundation and the Hetrick-Martin Institute, and continuing partnerships with Point Foundation and CenterLink: The Community of LGBTQ Centers, all of which create supportive environments that allow LGBTQIA+ young people to thrive.

The campaign stars influencers Papi Juice, Fran Tirado, Ashley Lukashevsky, Jonah Almost, Alaska Riley, and Xunami Muse, along with Hetrick-Martin Institute youth, all of whom are photographed through a joyful lens in celebration of pride. The intended vibe? Capturing the fun of getting ready with your friends and loved ones. The campaign features LGBTQIA+ loved spots located on Fire Island Pines and Cherry Grove including Belvadere, Tea Dance, Cherry’s, and Pines Pantry, all of which serve as the perfect background for the summer-inspired campaign images.

Both the capsule’s campaign and collection build off Coach’s  ‘Courage to Be Real’ message, highlighting those who inspire others to be confident and express their true selves. The collection features a range of Coach’s beloved styles with rainbow accents, including their Tabby Chain Clutch, Swinger 20, and Luna Shoulder Bags. Additionally, footwear including platforms and sneakers as well as dresses, sweatshirts, and bejeweled accessories featuring rainbow hues and patterns are present in the collection, offering a variety of styles and silhouettes to choose from. 

So, if you’re looking to grab something to celebrate Pride month this June, look no further than Coach’s collection, available on their site now.