Coachtopia marks the beginning of a new era for the beloved luxury brand; an era defined by sustainability. In the world of Coachtopia, circular modes of production cut down on the creation of new materials and minimize waste by recycling used materials and ensuring that each new product is created with the intention of being reused or repurposed down the line.
Coach celebrates this new approach to climate consciousness, a merging of ideas from Gen Z creatives and climate activists with the brand’s legacy of high-quality leather goods, with a Coachtopia Pop-Up store experience. Located on the ground floor of Coach’s SoHo boutique, the Coachtopia Pop-Up is an immersive shopping experience where customers can explore the sub-brand’s latest drop, which introduces a brand-new sustainable material: Upcrushed Upcrafted Leather made from Coach leather scraps.
The new Upcrushed Upcrafted Leather designs, with a guaranteed 67% lower carbon footprint than similar styles in new leather, are shown alongside the Loop Cloud tote and a mini-sized version of the Ergo bag made from signature Coachtopia Leather and 100% recycled Coachtopia Loop polyester.
The circular ethos of Coachtopia is seen throughout the pop-up experience in art pieces and architectural elements such as signs made from up-cycled materials and patchwork seating made from Coach scrap leather and up-crushed leather. The new shop also features pieces by artists and friends of the brand Nicole McLaughlin and Skilset, as well as an up-crafted appliqué dress and jacket by designer Tyler McGillivary.
The guestlist for the Coachtopia Pop-Up opening event, hosted by Coach Creative Director Stuart Vevers, included Molly Gordon, Richie Shazam, Lolo Zouaï, and Anthony Ramos. The event celebrated the beginning of a summer packed with experiences centered around Coachtopia’s Made Circular principles. Starting on August 4th, the Coachtopia Pop-Up will offer three different themed experiences: Waste Jam, highlighting ways to create using waste materials, Upcycling Lab, focusing on designing products with potential for repurposing, and Loop Fest, centered around the idea of circular pathways in fashion.