Collina Strada Serves Consciousness with a Side of Tie-Dye
Collina Strada presents a colorful array for environmentally conscious fashion for their Fall 2019 show.
Collina Strada’s creative director, Hillary Taymour, used 75% deadstock fabric for her Fall 2019 collection, which is strongly relevant to the environmental zeitgeist and comments on current trends in the media. These topics of conscious consumption are themes the brand hasn’t shied away from. Taymour’s show started off with a speech from hip-hop artist and activist Xiuhtezcatl Martinez, who spoke about the importance of protecting the planet and preserving Mother Earth as models began to walk down the runway.
Taymour released a statement surrounding the message of her show prclaiming, “I will be the first to admit that I buy a plastic water bottle at the airport when I travel. I order from Seamless instead of cooking. I am an avoid amazon user, when I could be shopping locally. But this year I am vowing to stop. I want to make choices with an environmentally conscious mindset and realize that every purchase we make affects our future”.
The designer truly embodied this mantra in her show, partnering with 4Ocean in bringing together a stronger, more powerful message to her audience. The vintage dead stock fabrics used for the collection were hand painted and re-dyed, rebirthing the repurposed fabrics into new garments with new life and character.
See below for a gallery of the collection serving pattern play and notes on consumption.