Comme Des Garçons Reveals New Andy Warhol-Themed Fragrance Campaign

Comme Des Garçons Reveals New Andy Warhol-Themed Fragrance Campaign

The avant-garde fashion house discreetly rolled out the campaign exclusively on Dover Street Market's website, where the fragrance is stocked.

The avant-garde fashion house discreetly rolled out the campaign exclusively on Dover Street Market's website, where the fragrance is stocked.

Text: Christina Cacouris

In 1967, Andy Warhol received a cease-and-desist letter from Coca-Cola. The cause? Warhol had repurposed Coca-Cola bottles for a fragrance project wherein he filled the glass bottles with a yellow-hued liquid, and called the perfume "You're In!" (you'll note the pun when you sound it out). Naturally, Coca-Cola wasn't amused, and the project was soon abandoned.

Until now, that is. Comme Des Garçons, in collaboration with artist Eli Russell Linnetz and the creative direction of Ronnie Cooke Newhouse, discreetly unveiled a new campaign for their new  You're In Eau de Toilette exclusively on Dover Street Market's website. Keeping in line with the original concept, the photographs have a yellow backdrop with models decked out in the same shade from head-to-toe under various Warholisms ("In the future, everybody will be world famous for fifteen minutes." "Art is what you can get away with." "I never read. I just look at pictures.") A film for the unisex fragrance is also forthcoming; currently, You're In is stocked at Dover Street Markets around the world, and will land in Comme Des Garçons stores through the month.

See images from the campaign below, and stay tuned for the film's drop.

 

Credits: IMAGES COURTESY OF DOVER STREET MARKET

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