Conan Gray Talks Unrequited Love in ‘Heather’

“Wish I were Heather…”

After releasing his debut album Kid Krow earlier in March, the 21-year-old YouTuber turned pop star Conan Gray followed up with his latest music video “Heather.”

The new video, directed by Dillon Matthew and Gray himself, invites viewers into an intimate setting as the singer fluctuates between feminine and masculine beauty standards. 

The musician opened up about his inspiration for the ballad, reflecting on a crush he had in high school who didn’t reciprocate the same feelings. “When I was in high school, I had a crush on the same one person all four years, but that one person did not love me back,” Gray explained. “Instead, my crush liked a girl named Heather. Heather was gentle and beautiful, inside and out. She was warm like a summer day and had so many friends. She was soft and so easily lovable– everything I am not.

The “Heather” video is my way of becoming all of the things that I envy about Heather. I would’ve done anything to be like her [like] wear the right pretty clothes and act the right effortless way. Reject all the things that made me who I am. Anything to be loved back by the person I loved. Anything to be their first choice. The slow transformation throughout the video was made to represent the feminine and masculine traits I constantly switched between in order to become who I knew my crush would like. Somebody soft and sweet. Somebody like Heather.”



Originally from central Texas, the singer-songwriter started his music career with the release of  “Idle Town,” which he recorded from his bedroom back in 2017. After releasing his Sunset Season EP and debut album Kid Krow, he quickly became a pop sensation, with his album reaching the Top 5 in the Billboard music charts.

You can now watch the “Heather” music video below!


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