Concept Korea Reveals Its Fall 2021 Lineup at New York Fashion Week
Welcoming the cream of the crop of Korea’s design talent: WNDERKAMMER, ul:kin and JARRET.
An international fashion collective spotlighting emerging Korean designers at NYFW since 2010, Concept Korea continues to provide global visibility for emerging and promising Korean designers wanting to expand their business globally — rain or shine. This season, Concept Korea Fall/Winter 2021 digital showcase presents the talent of WNDERKAMMER, ul:kin, and JARRET. In addition to presenting runway collections from each of the designers, the digital showcase featured special appearances from K-Pop stars including TOMORROW X TOGETHER’S Yeonjun, WayV’s YangYang & soloist Bibi.
Watch the digital activation video below, and read on to find out more about the brands featured in this season’s lineup.
WNDERKAMMER is here celebrates their second season showing at NYFW. The Korean label deriving its name from the German word “Wunderkammer” (translating to ‘cabinets of curiosities’, which refers to one’s private place where one collects special and personal memorabilia, trinkets, and things) has previously shown during Seoul Fashion Week and Paris Fashion Week. Their Fall 2021 collection, dreamed up and executed by creative director Shin Hye Young, is inspired by enigmatic figure Carolyn Bessette-Kennedy, wife of John F. Kennedy Jr. and publicist for Calvin Klein. The collection was driven primarily by her minimalist, 1990’s-era style and tenacious spirit, shaping up the look & feel of the collection. Centered around Spike Jonze’s short film titled ‘I’m Here,’ which acts as a crucial setting this season, the range’s focus is on a scene in which character Francesca distributing flyers embolden with the word ‘I Am Here’ down a solitary street. In the same breadth, WNDERKAMMER’s FW21 collection imagines the world if Carolyn Bessette-Kennedy were still here, reinterpreting her style for the modern woman. Muted tones and minimal silhouettes are seen throughout this season, with a focus on structured shoulders and clean lines.
Launched in 2014 by Seongdong Lee, Ul:kin quickly made waves in South Korea, imprinting a brand DNA focused on sustainability. All of their designs are notoriously made with the intention of fluidity, which means menswear and womenswear without distinctions. Each collection strives to highlight young artistic talents, creating a ‘talent cycle’ to help young artists enter the fashion industry.; this Fall 2021 season, it is all about the theme ‘Slaughter’ — pointing to how the irresponsible use of natural resources will eventually create deadly consequences for the human race. The entire range serves as a metaphor for reckless self-sacrifice, pointing to the ways in which one consumes can end up causing permanent long-term harm. Although these consequences may come to light in subtle ways, many choose to sweep these issues under the rug as a temporary solution rather than dealing with these problems head-on. This collection reflects on consumption and sacrifice, having contrasting paneling and deconstructed silhouettes as a theme throughout.
Led by Creative Director Lee Ji Yeon, JARRET has been a staple in the Korean fashion scene for a decade, making its debut at Seoul Fashion Week in 2010. Following its appearances at Hong Kong Fashion Week, Malaysia Fashion Week and NYFW with Concept Korea for Fall 2015 season, the label is now making its way back to New York with the new Fall 2021 collection that focuses on the theme of human narcissistic desire. This range tells the story of the innate struggle between one’s relationship with others & the outside world and with ‘Quarencia’ — a Spanish concept referring to space where one draws their strength from and feels fully at home. The Fall 2021 offerings manifest these concepts by focusing on the fierce and splendorous bullfighting activities in Spain’s “Corrida De Torros,’ along with their loving haven of their Quarencia in which the tired bulls can rest following their legendary fight. The entire season is characterized by graphic outerwear & suiting styles in contrasting fabrics, with a focus on tailoring and classic silhouettes.