Pride Month just got the perfect sun-kissed start with a sizzling new Calvin Klein campaign starring our VMAN 54 cover star Cooper Koch.

Fresh off his acclaimed portrayal of Erik Menéndez in Monsters: The Lyle and Erik Menéndez Story, and known for his candid take on identity and queerness, Koch brings charisma, confidence, and unapologetic heat to the lens. He serves face, body, and full-on attitude in a limited-edition capsule collection that turns retro silhouettes into a modern-day power move in celebration of Pride Month.

Courtesy of Calvin Klein

Shot by fashion photography legend Mert Alas, the campaign channels vintage gym-core with a bold, sensual twist. From soaked white tanks to ultra-low-rise denim and CK-logo briefs peeking at the waistband, every shot radiates confidence. Set against stark white architecture and deep blue skies, the backdrop portrays Koch as a modern-day deity.

From tanks and briefs to tees and denim, the collection revives ‘80s athletic wear as Pride-ready staples — bold in color, breezy in silhouette, and stamped with graphic prints by artist Marc Hundley, whose text-based works fuse personal reflection with pop culture. But the collection goes beyond aesthetics, since Calvin Klein continues to support the LGBTQIA+ community with donations to organizations advocating for equality, inclusion, and authentic representation.

Courtesy of Calvin Klein