Craig Green’s AW19 Campaign Explores Human Fragility
The designer transposes the aesthetics of his collection into large-scale art structures.
Craig Green’s latest campaign for his Autumn/Winter ’19 collection sees the designer convert the essence of his designs into large eerie structures. The campaign, which is composed of a series of six solitary figures floating in fragile encasements, explores reality and illusion at once. In an interview with i-D, Green shared that he’s “always been interested in how reality can be shifted or appears differently through alternate points-of-view.”
The campaign was shot by frequent collaborator Dan Tobin Smith, and the set was designed with David Curtis-Ring. The collection that inspired this campaign started with the idea of a “man made of glass.” The structures consider solitude, with these floating bodies suspended from the bounds of time and space.
Discover what that means below.