Cruise In Place: Gucci
From Arles, France to the outskirts of Manhattan, we tour the heightened reality of cruise–no VR necessary.
From Arles, France to the outskirts of Manhattan, we tour the heightened reality of cruise–no VR necessary.
This spread appears in the pages of V116, our Winter 2018 issue, arriving on newsstands November 8. Pre-order your copy of V116 at shop.vmagazine.com today!
Be transported to Arles, France, where Gucci and Alessandro Michele unveiled the Italian house’s afterlife-like spectacle for Cruise. It’s a place that belongs to everyone; death is a fascination. Assembled amid a fiery graveyard, Michele’s army of models ranged from mourning widows (flowers in hand) to kids playing rock stars. The energy of an electric, free imagination was alive and well. As the soul of rock and roll traveled through the air (Elton John performed, after all), flashes of youth culture merged with 18th-century influences. Picture Chateau Marmont iconography, “three little pigs” renderings, Billy Idol merchandise, and one delightfully enthusiastic spray tan.
