Cultural Trailblazers Govern Calvin Klein’s Latest Fall 2022 Campaign

Cultural Trailblazers Govern Calvin Klein’s Latest Fall 2022 Campaign

Cultural Trailblazers Govern Calvin Klein’s Latest Fall 2022 Campaign

From east to west, the house invites the best and brightest cultural maestros captured in real settings.

From east to west, the house invites the best and brightest cultural maestros captured in real settings.

Text: Maddie Street

The almighty apparel conglomerate, Calvin Klein has officially launched their Fall 2022 campaign, featuring a sweeping cast of cultural shapers. From east to west, the campaign illustrates the cast in real settings  - though with some unexpected quirks. Shot and directed by British photographer and filmmaker Alasdair McLellan, the cast is captured flaunting the latest and greatest refined looks of the season. Modern, minimal and sensual, the stills nod to the stripped-back images the brand is known for, capturing each talent’s true confidence. The episodic series features admissible talent crossing paths with a Calvin Klein dimension where routines – from workouts to laundry to solo dining – are anything but basic.

Constructed for everyone and every occasion, the campaign stars actor and director Chloë Sevigny, musician and actor Dominic Fike, global artist and performer JENNIE, actor, performer and singer-songwriter Michaela Jaé Rodriguez, actor and activist Susan Sarandon and actor, producer Yahya Abdul-Mateen II alongside models Akon Changkou, Efron Danzig, Fran Summers, Kade Holt, Lila Moss, Precious Lee and Rianne Van Rompaey. 

Refined, renewed, and revitalized the campaign reveals Klein’s latest underwear and loungewear styles including the Embossed Icon, their signature logo elevated in an embossed repeating design, and Bonded Flex, which offers wire-free comfort with innovative support in a seamless knit, both made with a blend of recycled materials. New Modern Cotton silhouettes, including a one-shoulder bralette, modernize one of our most iconic styles. Modern Cotton Naturals offer new shades and cuts, and are crafted with more sustainably-sourced fibers. Jeans channel the youthful spirit of the ‘90s and are elevated with utility details, dynamic textures and updated proportions.

Credits: Courtesy of Calvin Klein/Directed and Photographed by Alasdair McLellan

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