CX and Shapes, Converse Reimagined

CX and Shapes, Converse Reimagined

Let us converse, what do you think about the new Converse CX?

Let us converse, what do you think about the new Converse CX?

Text: Hailee Milton

Ever since the Chuck Taylor All Star sneaker was introduced, the original basketball design has transformed the shoewear industry. Converse’s commitment to intelligent design has seen continuous growth as the needs, expectations, and desires of their community have evolved. In line with this mantra, Converse is reimagining its design ethos amidst a new decade of growth and opportunity.

Phil Russo, Global VP of Design & Innovation at Converse questions, “How can we really show up for our consumers with products that reflect their physical and emotional needs? For us, that question has never been more vital.” After years of research and experimentation spent to answer this question, the new vision manifests itself in Converse CX. Inspiration is drawn from Converse's original mark of innovation and quality — where the 'CX' stamp first appeared on products in 1915. The CX toolkit delivers three new elements that are expected to dramatically change how Converse footwear is made. The three mentioned elements that follow focus on comfort, wearability, and design.

The first element is the CX Stretch Canvas, an innovative new material that is adaptive by customizing to the wearer's foot, enabling ease of wearability. Secondly, the CX Foam which is seen in the single-density insole and lightweight midsole, boosting impact absorption and resulting in long-lasting comfort. Lastly, the New Outsole Design cushions the CX Foam with a revamped rubber outsole, designed to optimize flexibility and durability. As a result, the new product series offers three footwear designs: All Star Disrupt CX, Chuck Taylor Disrupt CX, and Chuck Taylor All Star CX.

Additionally, streetwear innovator and collaborator, TakahiroMiyashita TheSoloist will be among the first to collaborate with the series. Converse X The Soloist encompasses a black and white iteration of the All Star Disrupt CX, which made a debut during TakahiroMiyashita’s Spring/Sumer 2020 show in Paris. On March 12th, the monotone iteration of Converse X The Soloist will kick off release, as the other models will follow on March 19th. Available at converse.com and in select retail stores globally, check out the photos below to discover more about each shoe.

This announcement follows a meaningful expansion into apparel with the Converse's reimagined genderless apparel collection, 'Shapes.' Click here to learn more. 

All Star Disrupt CX ($120)

A future-forward twist on the classic Chuck Taylor All Star silhouette through its key signifier – an exaggerated statement heel counter – intended to be expressive, bold and a signal of both comfort and newness. Offered in black, field surplus, blue slate, and white in sizes 3-12, 13, 14, 15, 16.

Chuck Taylor Disrupt CX ($90)

 A sleek, low-cut slip featuring CX stretch canvas and foam, with radical design language like an exaggerated heel counter. Offered in black and white in sizes 3-12, 13, 14, 15, 16.

Chuck Taylor All Star CX ($75)

A familiar classic, hosting upgrades like new stretch canvas, CX foam, and transparent foxing to showcase its transformative midsole, energizing both in look and step. Offered in black and blue slate.

Converse X The Soloist All Star Disrupt CX ($150)

Offered in both black and white in sizes 3-12, 13, 14, 15, 16.

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