Daily Paper Rebrands Their Identity Through Their Latest Fall/Winter 2022 Collection

“Identities Rebuilt” reflects upon the labels maturity through a refined lens, paying homage to heritage, identity, and community.

With a nod to the past, Daily Paper amplifies their exponential growth expanding over the past ten years through their latest contemporary paradigm Fall/Winter 2022 Collection entitled “Identities Rebuilt” in tandem with their seasonal lookbook. Reflecting upon the labels maturity through a refined lens, this collection pays homage to heritage, identity, and community, reflecting the brand’s journey through a decade.

A procession of garments through refined designs, quality fabric, and elevated tailoring mirrors the brand’s essence. Powered by the rich heritage of African culture wrapped in contemporary designs, Daily Paper offers timeless designs across accessories, ready-to-wear, and a range of capsules across the season. The Amsterdam-based label has quickly evolved into one of the fastest-growing fashion labels in Europe.

“This year marks our 10-year anniversary of Daily Paper. From exploring our roots to starting a blog, continuously building our community, and opening our flagship stores in NYC and London. With FW22, we’re going back to the essence of Daily Paper and rebuilding our identity.” – Abderrahmane Trabsini, Co-Founder and Design Director of Daily Paper

Neglecting to be overlooked is the release of collection’s hero piece, a branded leather jacket. A custom branded coat of arms embroidery decorates the back of the jacket, which was first revealed in the form of a mosaic centerpiece at the brand’s London flagship store last year. The emblem reflects the founders’ heritage depicting a lion, leopard, and an eagle.

The collection offers the refinement of new silhouettes amongst classic denim, an elegant wool coat, and braided knits. A characteristic collection print in a rusty brown colorway is seen on a range of items, illustrating a busy ‘Daily Paper’ marketplace representative of a traditional souk in Marrakech.

Staying aligned to the brand’s intention, outerwear makes a strong comeback in correspondence with the colder months of the year, with signature puffers, varsities, and bombers in new colorways. Simultaneously, Daily Paper strengthens its core identity with brand-new styles such as purple shield quilted silhouettes, a water-resistant brown padded trench coat, and a technical twist on the classic windbreaker featuring belts, zippers, and a removable hood with a variety of functional pockets.


Playful patches with slogans such as ‘unite,’ ‘increase the peace,’ and ‘solidarity’ are seen in a range of key styles, expanding on the brands’ mission to empower and inspire their community. Last but not least, a stand-alone oversized velour tracksuit in a soft beige and deep red color combo makes its debut, bridging both class and comfort.

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