Calvin Klein has unveiled its Spring 2026 campaign starring Dakota Johnson, marking the actor’s first campaign for the brand. The new visuals embrace a stripped-back aesthetic that reflects Calvin Klein’s long-standing philosophy of confident minimalism. Directed and photographed by Gordon von Steiner, the campaign follows Dakota through a quiet day at home, capturing intimate moments that emphasize comfort. The imagery focuses on the idea of “less is more,” removing excess to highlight the simplicity and functionality of the brand’s latest essentials.

Dakota Johnson, courtesy of Calvin Klein

At the center of the collection are updated underwear innovations designed for comfort and movement. The Ultralight and Icon Cotton Modal lines offer barely-there support and second-skin softness, while the Perfectly Fit Ultralight Bra introduces lightweight spacer cup technology that provides lift while maintaining a near-weightless feel. Denim also plays a key role in the campaign. New silhouettes draw from 1990s influences, including the Archive High Rise Slim Jean, which features a high-rise, body-skimming fit and straight leg. The look is paired with a Relaxed Trucker jacket that adds a vintage feel, while the Baggy Jean introduces a more relaxed, laid-back silhouette.

By tapping into well-known cultural figures, the brand continues a long tradition of using celebrity talent to amplify its campaigns and connect with new audiences. Dakota Johnson joins a long line of notable faces who have helped shape the brand’s visual identity and cultural impact through memorable advertising. The Spring 2026 campaign launched globally on March 9 across Calvin Klein retail stores, calvinklein.com, and large-scale outdoor advertising placements.

Dakota Johnson, courtesy of Calvin Klein