Music platform Boiler Room and football-equipment brand Umbro explored the intersection of music, club culture, and football for their new collaboration.
The collection, meant to inspire the connecting of cultures and communities around the world, features outfits ready to be worn while playing the beautiful game or while hitting center-stage at the next festival.
Composed of black-pinstriped tracksuits and short and jogger sets with both companies’ logos set in red vinyl—as well as a black and neon yellow oversized tee with a Boiler Room x Umbro print on the back and matching sweat towel—the collection was inspired by the early days of the English rave scene which saw the combination of music, fashion, and football attract people from all walks of life.
Football jersey versions of the collection are also available—with a short-sleeve option in black and a long-sleeve, goalkeeper-style option in neon yellow. “Umbro is such an iconic brand, we thought it would be fun to come together to design a uniform for Boiler Room,” shared Creative Director of Boiler Room Amar Ediriwira. “What does our team look like? It’s constantly changing but it’s always open, energetic, and diverse. A hyperlocal crew with a global mindset.”
Shot by photographer Ewen Spencer, known for documenting British club culture, the campaign features sets by DJ and Broadcaster Lil C, and Jyoty and DJ EZ while attendees wearing the collection danced the London night away.
Boiler Room x Umbro will be available beginning June 30 on boilerroom.tv.