Loewe welcomes David Jonsson as the newest ambassador to the fashion house, now under the creative direction of Proenza Schouler founders Jack McCollough and Lazaro Hernandez. The duo praised the British actor, saying, “David’s approach to craft is attentive, exploratory, unafraid of complexity. In his work, as in ours, the surface is never the whole story.”

Jonsson echoed the sentiment, saying, “I feel deeply connected to the spirit of Loewe. It’s a playground. I’m excited for the fun.” The award-winning actor is recognized for his role in the television series Industry, along with leading performances in Alien: Romulus, The Long Walk, Wasteman, and Rye Lane. His upcoming projects include A24’s The Chaperones and Please. Now, Jonsson brings his distinctive presence to the world of fashion as the latest face of Loewe.