David Yurman Welcomes Shawn Mendes as Newest Brand Ambassador
Shawn Mendes joins Scarlett Johansson as David Yurman’s newest brand ambassador.
New York-based jewelry brand David Yurman has just announced singer, and songwriter Shawn Mendes as their newest brand ambassador joining Scarlett Johansson in the house’s latest campaign ‘Nature’s Artistry.’
The 2023 campaign celebrates the brand’s continual source of inspiration, nature, shown through the structural shape of the jewelry that often includes forms and patterns influenced by the natural world. The Grammy-award-winning artist and Tony winner and Academy Award-nominated actor are working alongside one another as a reminder to invite viewers to appreciate the world around us and the creativity and bliss it provides.
Both Mendes and Johansson shared a similar connection to the brand. In a statement about the announcement, Mendes said, “I’m so excited to be working with such an amazing brand like David Yurman and to be a part of a campaign celebrating nature and creativity.”
Johansson also mentioned her love and admiration for the brand in a statement where she said; “growing up in New York, the David Yurman campaigns were always so iconic. The brand’s history of love, passion, and expressing oneself through art resonates with me as art is also my form of expression and very much feels like a part of living and breathing.”
Styled by longtime VMAN contributor George Cortina and directed and photographed by renowned fashion photographer Glen Luchford who has directed campaigns for brands such as Gucci and Alexander McQueen, the campaign shows both stars casually posing in natural environments allowing the campaign to give off a feeling of zen and calmness showcasing the jewelry in relation to nature.