Taking an innovative approach to communication for their Spring/Summer 2020 campaign, the Prada Linea Rossa collection is here. Infusing the language of morse code within the visuals, the campaign secretly converses with the audience. Undetected and aesthetically pleasing, secret messages are coded into each image. Transforming this hyper-technical code into an everyday alphabet, a new language is created for the Linea Rossa community. 

This year, the Italian brand’s sportswear-inspired line draws inspiration from uniforms without uniformity. The concept of timelessness is interwoven into the functional styles and rendered modern through technical treatments and innovative fabrics. The materials used, transport the clothing through different universes and are technologically groundbreaking. Thoughtfully considering the interaction between the garment and body, the fabrics are lightweight and protective against the elements. Learn more and shop now, on Prada.com.