Demna Appointed Ambassador of UNITED24

Demna Appointed Ambassador of UNITED24

GEN V

Demna Appointed Ambassador of UNITED24

Demna continues to show support for Ukraine with the release of a special edition Balenciaga Charity T-shirt

Demna continues to show support for Ukraine with the release of a special edition Balenciaga Charity T-shirt

Text: Daisy Kim

Several months ago, Balenciaga presented its FW22 collection as a powerful show of support for Ukraine amidst its ongoing war against Russia. The show was dedicated to Ukraine as a message of fearlessness, resistance, and the victory of love and peace. As Creative Director of Balenciaga—and as a war refugee himself— Demna strongly sympathizes with Ukrainian citizens, and ultimately decided to show his support by focusing on the humanitarian direction.

Demna has now been named an ambassador of UNITED24, a key venue for accumulating charitable donations supporting Ukraine. Launched by Ukrainian President, Volodymyr Zelenskyy, the global initiative aims to unite people from around the world in their desire to help Ukraine and its citizens. 

As his first endeavor as a United24 ambassador, Demna and Balenciaga will release special edition T-shirts in which 100% of all proceeds will be donated to rebuilding civilian infrastructure. The special edition T-shirt is decorated with a “Glory to Ukraine” print, the Ukrainian flag, the Ukrainian coat of arms, and a QR code that allows donating via UNITED24.

You can order the special edition Balenciaga T-shirt in support of Ukraine at united24-demna.balenciaga.com

Credits: Images courtesy of Balenciaga and Gap Inc.

UP NEXT

Heroes: Eric Johnson
An unsung hero comes into focus