Designer Spotlight: Molly Goddard, British Fashion’s Latest Darling

Designer Spotlight: Molly Goddard, British Fashion’s Latest Darling

The young British designer tells V the about the inception of her eponymous line, filled with colorful tulle and ruffled smocked dresses.

The young British designer tells V the about the inception of her eponymous line, filled with colorful tulle and ruffled smocked dresses.

Text: Danielle Combs

It’s rare to meet a woman like Molly Goddard who possesses immense fortitude, all while harnessing her strengths as both an empowered woman and a designer whose creative spirit can transcend and flourish with every design she creates. In a matter of seasons, Goddard has been able to transfix the entire industry with her brilliantly color-saturated smocked dresses that exude a sense of playfulness and femininity. Since her first collection, Goddard has continued to rise in the ranks, making her a serious contender for London designers. V sat down with fashion’s latest darling to hear her design story.

Describe the first instance you knew you wanted to become a fashion designer.

I knew I wanted to go to Central Saint Martins and learn from Louise Wilson when I was at school. I remember hearing about the [Master of Arts] and wanting to be there, I don't know when I wanted to be a designer I just knew I wanted to make things.

What was your experience like while attending Central St. Martins? How did your experience there shape your perspective or allow you to grow? 

I loved the freedom I had on the [Bachelor of Arts program] and I was encouraged to be bold and very experimental, the pressure and maybe anticipation of what the [Master of Arts] program demanded made me lose it a bit and I tried to impress which I learned always fails.

I read that while at Central Saint Martins you were studying knitwear. Was that originally your plan all along?

I studied knitwear because I thought it would give me more freedom to do what I loved most which was make and manipulate fabrics, at the time I didn't have the patience to learn pattern cutting so not having to do that seemed to give me more freedom. I love pattern cutting now though and can hardly knit!

How was your eponymous line conceived? 

I threw a party at a church hall in Mayfair for the September fashion week after I left the MA; all my friends wore dresses I made from my kitchen table, we had rum punch and a wedding singer. Everyone helped and it cost almost nothing, [the] press came and I got some shop orders the following day, but I [didn’t have a] studio and no team so it was a real baptism of fire, but so exciting.

Since the start of your line I’ve always admired the playfulness and sense of whimsy that encompasses each collection. What is your design process like when creating a new collection? 

It changes all the time, it depends on the time I have, generally it’s the two weeks before the show are the key point. I work best under pressure so after weeks of decision making everything changes and we just make the clothes we want. Research and toiling are the biggest part of it. 

What are the next steps you would like to achieve with your line? 

Bigger and better shows! Plus I would like to grow the pieces we offer, I've always wanted to do swimwear and shoes.

DESIGNER MOLLY GODDARD

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