Designers Take A Step Towards Sporty

Designers Take A Step Towards Sporty

Victoria Beckham and Adam Selman are among the fashion juggernauts trading ready-to-wear for ready-to-workout.

Victoria Beckham and Adam Selman are among the fashion juggernauts trading ready-to-wear for ready-to-workout.

Text: Zoe Elefterin

V have watched gradual and massive comeup of streetwear and comfort-conscious style and its influence on even the biggest designer fashion houses. We’re at a time where sportswear brands are noticing the value of sport-inspired clothing in fashion and we’re witnessing a lot of collaboration between brands probably none of use would have ever expected.

There's been a surge of high-end designers noticing a need for elevated, functional workout wear that doesn’t compromise on style. The queen of posh, Victoria Beckham, just announced a collection with Reebok, a brand that is no stranger to collaboration. We’ve seen a lot of Reebok hybrids on the runway these past few seasons, from a running shoe with Vetements at Paris Fashion Week to a collection with Cottweiler and some funky Reebok sneaker/loafer hybrids for FW19.

Beckham has dubbed this latest collection “as a lifestyle collection — that encapsulates both performance and fashion, while thinking about how those two worlds can live together to create a collection for your everyday wardrobe.” Perhaps the most exciting part, is that this is Beckham’s first unisex collection. As fashion week presentations are becoming increasingly gender-neutral, Beckham's brand seems to be taking an important step towards the future of fashion. “Unisex is so prominent at the moment and was a key element for me when designing the collection," said the designer. "Fundamentally, it’s all about clothes that people can really wear.”

Photo by Mario Sorrenti

The clothing is minimalistic with an orange, beige, black, and white color palette, and a range of pieces from slouchy sweats, leggings, coats, fanny packs, and shoes.

Adam Selman also recently debuted his foray into athleisure with a new line, Adam Selman Sport or A.S.S. for short (an apt acronym for the booty lifting properties of these pieces). Selman told Vogue that this collection was borne from a New Years resolution: “I hadn’t stepped foot inside a gym since starting my brand. I was overdue.”

Pierre-Ange Carlotti / Courtesy of Adam Selman Sport

The collection is covered in leopard print spandex, rhinestoned leggings, sports bras, and headbands, and lots of 80’s aerobic silhouettes. There’s a large size range from 00 to 20, and many of the pieces are made from recycled polyester and nylon. They’re engineered to actually be functional for a workout, too, so, at least we can all fulfill our 2019 resolutions and hit the gym in some designer gear. Scheduled for release this Friday, start booking those weekend cycling classes!

UP NEXT

British Punk to Couture Carnivals: Paris Fashion Week Recap