Desigual Teams Up with Legendary Artist Jean-Paul Goude

Desigual Teams Up with Legendary Artist Jean-Paul Goude

Goude will serve as the brand's new Artistic Director.

Goude will serve as the brand's new Artistic Director.

Text: Christina Cacouris

The vibrant and colorful Barcelona-based brand Desigual just announced a partnership with legendary image-maker Jean-Paul Goude, who will be helming the brand as the new artistic director. His debut will be shown next week at New York Fashion Week with the unveiling of Desigual's Spring/Summer 2018 collection on September 7.

"Desigual has long stood for authenticity, singularity, and nonconformity," says David Meire, Desigual's COO on the collaboration. "This artistic collaboration with Jean-Paul Goude signifies a step forward in Desigual's desire to permit talent from myriad disciplines to contribute to—and enrich—the diversity of the brand by way of their unexpected works."

Goude will oversee each facet of Desigual's image in an effort to revamp the label. If his past work is any indication (remember how he broke the internet?) it's sure to make a mark.

Credits: COVER IMAGE: CAROLINA, NEW YORK, 1976 BY JEAN-PAUL GOUDE

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