Devon Lee Carlson Looks So Trippy In Her New Rolla's Jeans Campaign

Devon Lee Carlson Looks So Trippy In Her New Rolla's Jeans Campaign

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Devon Lee Carlson Looks So Trippy In Her New Rolla's Jeans Campaign

She definitely likes a pop of color.

She definitely likes a pop of color.

Devon Lee Carlson is one of those fashion it-Girls whose style has this certain cool-girl je ne sais quoi. She has it all under her proverbial belt — from the recent Pop Magazine cover to being a co-founder and co-creator of Wildflower Cases, a phone accessory brand that has gone viral on both Instagram and TikTok, alongside her sister Sydney Carlson. (After all, there is a reason why in 2019, New York Magazine's The Strategist called her out as "The Most Influential Shopping Influencer" ahead of other celebs social media moguls like Emma Chamberlain, Kendall Jenner, Travis Scott, and even Rihanna.) The bottom line is that if you see Carlson wear any particular piece, you know it's got to be one of the hottest trends in the world of Instagram fashion right about now.

Now the multi-hyphenate is back with yet another project — this time, she is here to channel all the Y2K-inspired psychedelic vibes via her new campaign feature for Rolla's Jeans. Featuring a vibrant array of rainbow colors, the new 'Psychedelic Color Pop' range is comprised of the brand's signature apparel and corduroy pant styles, including the best-sellers like Original Straight and Eastcoast Flare. The new range with all of its neon colors is quite different from what the Australian brand's usual offerings, as it was inspired by the groovy, feel-good vibes of the late '60s and early '70s and evokes a time when jeans symbolized the freedom of youth.

"When the design team and I saw the final collection hanging, our next thought was who would embody these psychedelic styles in true Rolla's style: self-assured, fun-loving, and down-to-earth with a quirky, modern nostalgic sense of style," Rolla's Jeans Founder and Women's Designer Sarah Gilsenan told V Magazine. "Devon has been a long-time Rolla's muse — I love her sense of fun, confidence and individual style, so she was a natural choice to front our campaign."

Check out the trippy campaign for yourself below, feat. Devon Lee Carlson lensed by Alana O'Herlihy. Then, consider heading over to rollasjeans.com or select multibrand retailers (including Revolve and Free People) to shop some of the ultra-vibrant pieces for yourself.

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The campaign also features special pop-up stores and AR experiences.