When it comes to Diesel, we should expect the unexpected but no one was expecting the ever elusive fashion brand to embrace transparency. For its Fall/Winter 2024 show, Glenn Martens, creative director of Diesel, brought backstage to the runway with the secretive process of putting on a runway show exposed to fashion lovers everywhere. Viewers could watch models getting ready backstage, see the audience trickling in, and hear the crew on their walkie-talkies. The transparency didn’t end when the show started though as the set consisted of a video call from fans around the world and models entered with their name and “go” being played through the speakers.
The show begins with an assortment of classic Diesel styles with a burnt-out effect that makes clothes appear lived in as if the heat of the body has dissolved a layer of the garment, only to reveal the beauty underneath. Multiple looks contain a contrasting color or pattern hidden below which the wear and tear finally exposes.This effect continues to a series of floral dresses which are paired with leopard print to create eye-catching garments.
Denim, the Diesel staple, is spread throughout the entire collection with denim garments tricking the eye by masquerading as other materials. Another quintessentially Diesel moment appears with a miniskirt, tank top, and minidress all featuring a screenshot of the Diesel livestream printed on the Jersey material.
Faux fur stole the show in the end as stunning garments provide the chicest way for us to stay warm in the fall. The monster fur coats were shaved to gain a sense of control and precision over the untamed material. Fur also pops up as a tufted fur trim adorning numerous looks adding a wild touch. In one of the final efforts to deceive the eye at first glance, fur is covered with a layer of mesh to leave us wondering if it’s graphic or actual fur.
“This season we have opened Diesel up to the world, giving uncensored access to behind-the-scenes in the days before the show… Diesel is a fashion democracy, so it is natural for us to reveal what is usually kept hidden,” says Martens.