Diesel Unveils Spring/Summer 2022 Collection With Short Film

Diesel Unveils Spring/Summer 2022 Collection With Short Film

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Diesel Unveils Spring/Summer 2022 Collection With Short Film

Presented through a short film, this collection represents a milestone for Diesel. It is the first collection by Creative Director Glenn Martens.

Presented through a short film, this collection represents a milestone for Diesel. It is the first collection by Creative Director Glenn Martens.

Text: Samantha Vogel

Diesel’s new Spring/Summer 2022 collection was released on June  21 in Milan, Italy. The collection was presented in a short film live-streamed from Milan in lieu of a traditional fashion show. The film was directed by Frank Lebon with the soundtrack by British musician Leon Vynehall

The film represents a milestone for the brand. This is the first full collection by creative director Glenn Martens; the film shows the evolved world of Diesel through Martens’ creative perspective in four sections. Blurring the lines between reality and a dream, the film follows the main character (model Ella Snyder) through various environments while presenting the collection in a way that captures Diesel’s history and Martens’ aesthetic.

The storyline highlights Martens’ focuses on denim, womenswear, menswear and experimentalism in the past as they become a new vision. This collection is a modern reimagining of Diesel’s bold and ironic history with an all-gender approach to the collection, honoring the brands heritage and introducing the Diesel Library.

Photo courtesy of Diesel.

Denim is Diesel’s core fabric. The Spring/Summer 2022 collection introduces Diesel Library a sustainable made-to-stay collection component that will act as a permanent baseline for each seasonal collection. Diesel Library provides clothing made to last, and be worn longer, creating items with a permanent shelf-life. Diesel Library plays a large part in Martens' evolution of Diesel, proving no fabric is more culturally relevant than denim.

Photo courtesy of Diesel.

The collection reflects a bold hybridizing of Diesel’s history and Martens’ conceptual approach to fashion design. This collection is about diversifying and evolving as we enter a new world and creating practical yet unique products. Diesel’s evolution balances popular appeal, clever design and an uncompromising vision to create designs for the present and future.

Photo courtesy of Diesel.

A selection of key looks will be available in avant-première starting from September 2021 in key selected stores and on diesel.com.

The short film’s credits include: Frank Lebon, Director; Christopher Simmonds, Art Director; Larissa Hoffman, Photographer; Jabez Bartlett, Set Designer; Ursina Gysi, Stylist; Cyndia Harvey, Hair; professional haircare by Wella; Inge Grognard, Makeup; Midland Agency, Casting; Leon Vynehall, Music Director, starring; Ella Snyder.

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