The Dior Addict collection now transcends the irresistible glow of its coveted pout into a multisensory indulgence. Fusing radiant color, glossy texture, and irresistible, juicy scents, perfume and cosmetics become akin to ultimately reinvent the Dior Addict realm. In the campaign, starring three playful, sexy, familiar heroines—Anya Taylor-Joy, Jisoo, and Willow Smith—Dior Addict introduces three Lip Glow-pairing perfumes to complement Dior’s perfect pout (which also now expands into new shades and finishes).

Courtesy of Dior

The new Dior Addict perfume is offered in three juicy, quenching scents—Rosy Glow, Peachy Glow, and Purple Glow—each cast in a formula where that Dior glow transcends into fragrant form.

“It’s like diving head-first into a pool of multi-colored bubbles!” says Francis Kurkdjian, Perfume Creation Director of Dior. “Rosy, Peachy, and Purple Glow are not just flowers and fruits, but flowers expressed through fruits. I transposed a natural, radiant Glow by creating an innovative floral ‘texture’ that is delicious, fruity, smooth, and creamy. Dior Addict perfumes create an immediate, succulent sensory effect. These are feel-good perfumes that instantly fill the wearer with luminous, sensual happiness—and it shows!”

Courtesy of Dior

Each scent embodies its own delicious palette: Rosy Glow is a damascena rose essence, irresistibly sweet, topped with a creamy accord of lychee. Peachy Glow is anchored in jasmine with accents of juicy, velvety peach. Purple Glow is carried with a Tuscan Iris scent, powdery yet sweet, dressed with subtle notes of fresh candied raspberry.

Taking the iconic lippy shape, the new perfume scents have stolen the Lip Glow’s swag, with a translucent candy bottle and luxe mirrored top handle, marked unmistakable by the Dior oblique logo.

Courtesy of Dior

Meanwhile, the Dior Addict Lip Glow grows even more addictive as new Sparkly and Glaze shine finishes join the iconic Juicy finish lineup, debuting in 16 deliciously sweet new shades.

Offered in 7 shades, the Juicy classics, such as 001 Pink, welcome new hues to its range, such as 041 Peachy—”I designed this Juicy finish with the idea of recreating the desirability of a juicy piece of fruit,” explains Peter Philips, Creative and Image Director for Dior Makeup, “like a ripe peach that you bite into on a midsummer’s day.”

The new Sparkly finish comes in a sugary iridescent array of 5 new shades, while its sister, mirror-esque Glaze finish is offered in another new 4 tones.

Courtesy of Dior