Rosamund Pike took her Dior ambassadorship to the next level as infomercial spokeswoman for Dior’s latest campaign promoting the D-Journey Bag. Presenting the various features and appeals of the new purse with help from her fellow Dior Ambassador, Pike emphasizes with the slogan “finding the perfect bag can be a real challenge.”

Courtesy of Dior

The D-Journey bag was first seen on the Dior Spring/Summer 2025 ready-to-wear runway show. Maria Grazia Chiuri has created a versatile bag for the modern woman — fit for editors-in-chief, Olympic tennis champions, and even meditation instructors, played by Dior ambassadors Sonam Kapoor, Zheng Qinwen, and Deva Cassel, respectively.

Courtesy of Dior

“In a world brimming with responsibilities, it’s easy for things to get out of hand,” model Anyier Anei says during a fitting. “That’s why you need our D-Journey, the most intuitive accessory ever created.”

Courtesy of Dior

The short film even included cameos from Dior Beauty staples like the Dior Addict Lip Glow and Dior Addict Lip Oil. A purse featuring fluid, flexible lines and a variety of sleek leather options, the D-Journey bag is a new signature piece from the French fashion house and is available now in-stores and online.