Serving both as a tribute to the rich history of the brand and a hopeful celebration of what is to come, Dior’s Creative Director Maria Grazia Chiuri centers the house’s latest campaign around three iconic figures who embody the elegant, non-conformist, and free-spirited essence of Parisian style: Catherine Dior, the World War II resistance fighter who inspired the Miss Dior fragrance, legendary singer Édith Piaf, and renowned singer and actress Juliette Gréco.
The collection, captured in a captivating campaign shot by photographer Brigitte Niedermair, shows a seamless blending of revised 1950s silhouettes from the Dior archives with the spirit of innovation that defines the brand. Grounded in stark shades of black and white offset with splashes of blue, ruby, and emerald, the new designs capture a sense of dynamic, commanding femininity that honors the powerful personalities of the women who inspired the line.
The Autumn-Winter 2023-2024 campaign sees metallic, crushed fabrics bring an impression of modernity and futuristic imagination to a line rooted in timeless Dior staples such as houndstooth and leopard motifs, seen on coats and long skirts throughout. Toeing the line between past and future, darkness and light, these latest looks capture an ingenuity and grace that is second nature to Dior.