Committed to excellence and the exploration of the Dior Men silhouette, Kim Jones redraws the contours of men’s wardrobe according to the archetypes that make it up. Now with Jimin, the singer, dancer, and songwriter extraordinaire embodies the neo-identity Jones rediscovers in the house’s newest Spring 2024 campaign. 

Photographer Alasdair McLellan captures the captivating timelessness found in the wearability of the collection—an invitation to freedom and self-expression for the Dior man.

A perfect architectural construction becomes more fluid and flexible, as jackets are crafted in cotton or silk canvas, knitwear is worked into twisted turtleneck sweaters, and cashmere knits with removable bandanas, promoting comfort and practicality. Iconic Dior emblems and house symbols are revisited, such as the “Dior” signature, seen on sleeveless sweaters.

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