Dior Partners with Anya Taylor-Joy To Spread the Beauty of Mitzah

Dior Partners with Anya Taylor-Joy To Spread the Beauty of Mitzah

Dior Partners with Anya Taylor-Joy To Spread the Beauty of Mitzah

The House’s iconic mitzah leopard pattern, brought to the beauty world

The House’s iconic mitzah leopard pattern, brought to the beauty world

Text: Henry Chandonnet

Dior’s mitzah leopard pattern has become a household staple. With creams and blushes perforated by black patches, the signature animal print is utterly tied to the brand’s identity and image. Mitzah is Dior’s target, the luxury seeker who isn’t afraid to make a statement. For their 2023 opening splash, Dior is introducing this design pattern into a new sect of their products: beauty. With film and television magnate Anya Taylor-Joy in tow, the Dior Mitzah collection provides a starry entrant to the year's beauty offerings. 

The collection itself features several new beauty products, all outfitted in that classic mitzah print. A 10-color couture palette features light shades not unlike its packaging, while 10 different Rouge Dior lip hues makes a statement. The Dior Forever Cushion Compact gives powder a new sense of elegance, decked out in its glittering leopard print case. Also featured is the Dior Iconic Overcurl mascara, as well as three scents from La Collection Privée: Oud Ispahan, Ambre Nuit, and Gris Dior. Whether you’re looking to glam up your eyes, lips, or the whole package, the Dior Mitzah collection is here for you. 

In their brand new image and video campaign, Dior has enlisted Anya Taylor-Joy to represent their beauty launch. Whether it be for her star turn in Netflix chess drama The Queen’s Gambit or her scene-stealing performance in the new thriller The Menu, Taylor-Joy is all that we’re talking about right now. Sporting the new mitzah collection, Taylor-Joy is dropped right in the Dior landscape. As she tries her hand at classic French words and professes her personal beauty icon, you can’t help but feel drawn to Taylor-Joy’s presence. And, as Dior Beauty creative director Peter Philips applies the new shades to her skin, Taylor-Joy makes the Mitzah Collection pop. 

As Dior expands their beauty offerings, the Mitzah Collection demonstrates a movement toward brand history and legacy. Inspired by Christian Dior’s longtime muse Mitzah Bricard, the pattern encapsulates so much of what has made Dior stand out among luxury design houses. As the Dior brand explores new branches and distinctions of its industry, the memory of Christian Dior must always stand at the forefront. If the Mitzah Collection demonstrates anything, it’s that Mr. Dior himself is top of mind.

Credits: Images courtesy of Dior Beauty

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